Cover Letters That Don’t Suck: A Simple Formula That Actually Works

Writing a cover letter is like trying to flirt with a robot, let's face it. Without coming across as though ChatGPT wrote it for you, even though it might have, you want to come across as intelligent, self-assured, and professional. Most people hate writing cover letters. Even worse, most people write terrible ones that are stiff, generic, and completely forgettable.

However, things don't have to be that way. Actually, if you don't yet have a ton of experience on your resume, a strong cover letter may be your secret weapon.

So, let’s fix yours.

First: What Makes a Cover Letter Suck?

• It starts with “To whom it may concern”

  
  

• It’s just a boring recap of your CV

  
  

• It sounds like you copied it from a template

  
  

• It says nothing about them only about you

  
  

• It tries way too hard to be formal and ends up sounding fake

  
  

If any of that sounds familiar, don’t worry. We’re about to replace it with something way better.

The Simple Formula That Works Every Time

Think of your cover letter like this:

Why them → Why you → What now

Let’s break it down.

1. Why Them? (Hook them in)

Don't start with you, but with them. Demonstrate that you have even the slightest amount of research done. Talk about something that excites you about the company.

Example:

"I’ve been following your company’s growth since you launched the eco-friendly packaging line last year, and I love how you’re combining innovation with sustainability. When I saw the opening for a Junior Marketing Assistant, I had to apply."

This is your “I’m not just blindly applying to 500 jobs” moment.

2. Why You? (Tell your story)

Now, describe why you're a perfect fit by relating your personality and skill set to their needs rather than reciting your previous employment history.

Example: "With experience creating digital content and a talent for transforming data into compelling campaigns, I've assisted a small startup in increasing their social media presence by 300% in just six months." I'm sure I can infuse your team with the same innovative spirit."

Pro tip: Discuss transferable skills if you lack experience. Part-time jobs, coursework, personal projects, and volunteer work are all acceptable.

3. What Now? (Call to action)

Example: "I would love the chance to support your marketing team and provide new concepts for your upcoming campaign. I appreciate you taking a look at my application, and I eagerly await your response.

Keep it human, respectful, and real.

Bonus Tips for Writing a Cover Letter That Doesn’t Suck

• Keep it short: 3–4 paragraphs max

  
  

• Use a real name if possible (not “Dear Hiring Manager”)

  
  

• Don’t copy and paste the same letter for every job

  
  

• Read it out loud before sending does it sound like you?

  
  

• Save it as a PDF to keep formatting clean

Real-World Example

Here’s what it all looks like in action:

Dear Sara Johnson,

I’ve been following your company’s growth since the launch of the GreenTote campaign, and I’m genuinely inspired by your commitment to sustainable design. When I saw the opening for a Junior Marketing Assistant, I knew I had to apply.

In my last role, I helped a local startup grow their social media reach by 300% by combining trend-based content with strong data analysis. I may not have a traditional marketing degree, but I’ve got real results and a love for storytelling that connects. I’m confident I can bring that same energy to your team and help drive even more engagement.

I’d love the opportunity to chat further about how I can contribute. Thank you for considering my application I look forward to hearing from you.

Best regards,

Jordan Smith